The world is at its most chaotic, and a lot of things don’t make sense. Astrology is one of the few things that are helping people get by and make sense of everything that’s happening to the world and themselves. 

Astrology has always been famous. That’s nothing new. But there has also been a significant increase in people’s interest in the concept of astrology and everything else related to it. 

When you get down to it, many of the philosophies and information it offers ring true. In this time of uncertainty, that can be all a person needs to get through the days and months of chaos in their life. More and more people fascinated by astrology find comfort in anything and everything that proudly declares their sign. 

What’s a better way to declare your pride than to wear it? Of course, there are already plenty of apparel companies offering various zodiac-inspired shirts, hoodies, and more. 

What can you do differently to give them something new? Focus on their elements! Each zodiac sign falls under a certain element—earth, air, fire, and water. Root your ideas in the elements and see what you can come up with.

Here’s what you need to know about the elements and the signs under them.

The Fire Signs: Aries, Leo, and Sagittarius

When you’re creating apparel for fire signs, consider their general personality. People that are fire signs can be quite literally fiery. Most people would describe them as bold and assertive people. While this may manifest itself in different ways depending on their sign, fire signs are people you can count on in a fight. Whether they’ll be on your side or not is up to you. 

Don’t just focus on reds and oranges when you’re designing clothing for them. Explore other symbols and styles. Fire signs are pretty active, so you’ll want to create apparel that looks strong but not uncomfortable. They don’t take any nonsense, so consider that when you’re creating designs for them.

The Water Signs: Cancer, Scorpio, and Pisces

Water signs are most well known for being deep (like the ocean), emotional, and kind of psychic. They are caring and highly passionate when it comes to their loved ones. Their strength tends to show more when it comes to dealing with people they care about. In general, they’re pretty intuitive and have a good memory.

How does that inspire the designs you create for them? You should consider creating apparel that showcases designs that give off a similar vibe to the ocean. While it may look calm and serene one moment, in no time at all, it can suddenly roar to life. Create something bold without being too loud or over-the-top.

The Air Signs: Gemini, Libra, and Aquarius

Like a quick but strong breeze passing through, air signs tend to go through life at their speed. They leave a lasting impression but tend to be on their way before you even know what hit you. 

People that are air signs are generally regarded as the thinkers and doers in a group. They have a strong desire to make an impact for the better, and that can make them the shining light in any room.

Designing for apparel for air signs should be pretty easy. It’s almost just like creating a design filled with some sugar, spice, and everything excellent. 

The Earth Signs: Taurus, Virgo, Capricorn

Earth signs are similar to fire signs in that they tend to embody this word through their personalities. You can count on people that are earth signs to be grounded, loyal, and pretty good at accumulating wealth. 

It might have something to do with being so in tune with the world. They’re excellent and down-to-earth people. They see the value in the things we have and respect them. If you want to design apparel suitable for earth signs, focus on simplicity and quiet strength. You can count on the basics and classics when it comes to dressing an earth sign. 

Conclusion

Creating meaningful shirt designs that will resonate with buyers can be challenging. Looking at people’s zodiac signs, particularly the elements they fall under, can not only help you create more focused and targeted designs. Everyone knows their astrology sign, believer or not—they connect with it. You can connect with a whole new market by designing apparel that showcasing zodiac signs and their elements.

If you need help with making your designs a reality, we can help you. Certified Print Co is the best custom t-shirt and apparel printing company in Denver, Colorado. We offer high-quality printing on high-quality clothing. See how your designs will look by visiting our design lab today!