Designing your own custom T-shirts is enjoyable, from logo and slogan tees to personalized messaging – but how can you utilize T-shirt printing as part of your next marketing effort, and what rewards could you expect? We'll go over some of the primary advantages of using men's and women's printed T-shirts for marketing, as well as how to make the most of them.

Why is T-shirt Marketing Popular?

By purchasing custom printed T-shirts, you invest in a marketing strategy that your customers and employees will wear! Here are a few of the many advantages of adopting T-shirt marketing:

1. It is affordable.

T-shirt printing makes it easier for companies not to go over the promotional budget if you purchase in quantity. In practice, the more you print, the less you pay.

2. Quick & easy 

Order it, wear it, wash it. Easy to understand, right? It's also easy to wear – your customers are more likely to wear a T-shirt printed with your logo and slogan than they are a pin badge or a lanyard.

3. Accessible to an audience you want

Because of the way T-shirts can be distributed and worn, you're more likely to target a specific audience and be seen by that audience.

4. Get your message across

T-shirts can be personalized with the name or the face of your brand, your logo, or your slogan. They let you say who you are and what you stand for.

5. You can create a community for your business

T-shirts are great for setting a brand personality and creating a space for fans of your business to unify around.

How Can I Market Using T-Shirts?

1. Hold a Competition

Why not hold a contest if your company is active on social media? You may either give away T-shirts as prizes or include your branded T-shirt in the prize package. Giveaways are a terrific method to increase your following and online interaction while building excitement around your brand. This implies you're keeping your current consumers while also gaining prospective new ones!

2. Goody Bags for Events

Are you holding a company event? Give away branded T-shirts as part of the goody bags! You can generate a real buzz simply by offering your home city's sports team T-shirts and inviting people to wear them during the match. You can also give away branded T-shirts to remember the event.

3. Hand Them Out!

T-shirts are a really tactile and straightforward way to get your name out there by handing them out to friends, family, co-workers, and even your competition. Giving away T-shirts is an excellent way to get your brand out into the community, along with generating your company's name out there.

4. Wear Them!

Want to be seen? Wear your brand and walk the streets. It's a great way to raise awareness and increase your competitiveness. It's a great way to get your name out there and get a first-hand feel for what people think of your brand.

5. Sponsor an Event

Supporting the local sports teams or community festivals is an excellent way to make a difference, raise awareness and establish your business, all in one go. You can sponsor the dress code of an event or simply offer promotional and branded T-shirts for entry.

Conclusion

T-shirts are an excellent way for any business to make your brand stand out. As well as the many benefits listed above, you can also raise money for charity, promote a new product or simply look good! The possibilities with T-shirt marketing are endless, and with a bit of imagination, you can use your T-shirt printing to a significant effect.

Certified Print Co makes creating custom printed t-shirts easy for you. All you need to do is pick your shirt, design your shirt, save it, and add it to your cart—it's that easy. Start making unique shirts that will make you stand out in the crowd today!