6 Factors to Consider When Printing Corporate T-Shirts
Everyone knows that a reputable business needs its corporate t-shirt, which is beneficial today for small businesses and large corporations. It is a form of brand identity and awareness that unites your team instantly. Who knew a simple company shirt could do that?
Unfortunately, simply strapping your logo on a t-shirt isn’t the only way to make a shirt. To make a truly effective corporate t-shirt, you need to undergo extensive planning before shipping your shirts to order.
Here are six factors to consider when designing an awesome business t-shirt:
1. brand Values
Due to the power of images, company t-shirts make great elevator pitches. With brilliant photos and little writing, a strong t-shirt design shows the world what your brand offers.
2. The Purpose for the T-shirt
Understanding why you require the shirt and what you want it to do is critical to guide the t-shirt designer in the design process.
3. Brainstorming Design Concepts
You can't go wrong with a corporate t-shirt. These business t-shirt goals can help you lead your design process by defining your goals, design, and distribution.
4. Defining the Essentials
Begin your corporate t-shirt design as you would with any other project by determining a few key specifics:
Quantity: The printing method you choose is directly related to the number of shirts you require. Some techniques are designed explicitly for big bulk orders. On the other hand, others have a high per-unit cost, restricting you to avail of smaller quantities.
Budget: Consider your budget at the get-go, so you know how to get the right balance between the quality and quantity of your corporate t-shirts. With a bigger budget, you can also print images with greater detail and colors or go for better-quality t-shirt materials.
Timeframe: Different design and manufacturing processes have various turnaround times. If you need your shirts for an upcoming event, you need to set flexible due dates to ensure that every process is not done haphazardly just to beat deadlines.
5. Understand Your Output
Planning the shirt itself is a logistical dilemma on its own. This is why you need to settle on the specifics. Here are the different factors to consider before printing your corporate t-shirts:
Imagery and Style: Consider utilizing color and imagery to convey your brand's messaging. Remember your brand, target market, and why you're creating a t-shirt.
T-shirt Types: Make your choice from various t-shirt styles, such as crew necks, V-necks, short and long-sleeved, crop tops, and polo shirts, among other things. Other than cost, the t-shirt type also influences your design selections. Use a design style that is consistent with your branding and messaging.
T-shirt Sizes: Know how a child's size compares to an adult's as pictures scale differently. Images of extreme sizes can change the look of your design. Plan ahead of time by trying several sizes to avoid ruining any details.
Furthermore, remember that screen printing may require several screens of various sizes. To keep prices low, you may have to lose quality for the extreme sizes or decide to forego printing them at all.
6. Decide Who is Creating the Design
If you are a hands-on type, you may go the DIY approach and create your company t-shirt. The most apparent benefit of the DIY strategy is the cost. In addition, you can direct the realization of your vision so long as you believe in your artistic talent. However, there are still disadvantages with a DIY printing process.
Design and printing knowledge isn't learnable in a single weekend. This is why designers are educated on the most efficient ways to deliver the right style and message. If you plan to do everything in-house, you should expect a few bumps in the manufacturing process.
You may also get a professional to design your t-shirt. Hiring a freelancer might be difficult at times, but it can also be satisfying. Find a designer who understands your brand and brand messaging. Take into account their personality, expertise, and distinct design style.
Conclusion
In today's hyper-competitive market, building consumer loyalty might take a while and challenge most companies. Studies show that individuals stick with brands that give them meaningful, positive experiences.
Rather than depending primarily on websites or events, companies now offer corporate t-shirts as a gift with every purchase to retain existing customers and attract new ones.
Certified Print Co. is a Denver-based t-shirt printing company that creates custom t-shirts and apparel for our customers. We have the skills and knowledge to assist you with your t-shirt design journey. Order from us today!