Custom printed t-shirts provide you with a way to connect beyond standard advertising. It's a sort of promotion that lasts longer than others and provides folks something concrete, useful, and has great potential to influence product recall.

Below, you will find some of the many uses of custom t-shirts that you can apply on your brand’s own marketing campaigns.

Custom T-Shirts Can Be a Form of Subtle Advertising

T-shirts can serve as a source of introductions, acknowledgment of shared interests, and new business collaborations. People are more open to accepting a concept or product when they hear it from someone they know. You can use the sense of trust in these interactions that marketers work hard to replicate.

For example, if you’re an amateur filmmaker, you can make a custom shirt of your movie poster, maybe with some quotable dialogues. If you’re a fan of a TV series like The Office, you can also make a fan-made t-shirt that other fans would easily recognize, initiating conversation and camaraderie to new people you meet. Even if the reference isn't recognized, it could prompt someone to inquire about the show or product.

They Can Be a Medium for Viral Iconography and Memes

T-shirts have the potential to be a source of economic growth. People love when they can show others they’re in on the joke. Why do you think they have pop culture references plastered on personal items? T-shirts with viral memes like the Grumpy Cat can be found all over the internet. And the Grumpy Cat brand is worth $99 million.

Another example is the smiley face tee — which was popularized by Forrest Gump. It was originally from a graphic designer hired to create a design that would enhance employee morale at a failing insurance company in the 1960s. That design also brought in millions to its company.

They’re Perfectly Efficient Tools for Business Promotions

Use custom t-shirts to advertise your business as it’s one of the lowest costs investments per unit when it comes to advertising. A t-shirt, as a kind of advertising, will outlast many similar forms of promotion that require a monthly expenditure.

Of course, custom shirts should be free when used for business promotions. Employees and clients will always appreciate a free tee. And, unlike a gift card or free food, it will be remembered. When the recipient of the tee sees it in their closet or drawers, it serves as a mental reminder of your business.

A t-shirt for business promotion will last as long as the garment itself, which might be several years if you choose to print on a high-quality t-shirt. The print quality will also influence how long the t-shirt is worn.

They’re Great as Artist or Social Influencer Merch

If you have a large following on Instagram, Facebook, YouTube, or TikTok, custom t-shirts are a fantastic way to provide freebies and create a sense of exclusivity. Along with other marketable items like DVDs, posters, look books, and stickers, t-shirts are also a staple to merch stores and merch boxes.

Additionally, receiving an exclusive shirt from a brand with a cult following gives fans bragging rights. They'll be more likely to wear it regularly because it establishes a sense of superiority over the rest of the fandom.

Conclusion

If you build a strong marketing plan around it, get a good graphic designer, and source excellent manufacturers for the t-shirt and printing, you can go a long way with custom apparel printing. Make sure you will get the best quality products by working with reputable printing companies that have positive reviews from previous customers.

If you’re looking for an excellent custom t-shirt printing in Denver, you will get the best services with Certified Print Co. We print custom t-shirts and apparel all according to your needs. Call us now to discuss your project!