We’ve all witnessed how comfort has played a factor in our decisions in the past. We’ve probably all worn shoes that were too tight on a long day, gone to a dinner jacket or tuxedo that was a little too small and felt uncomfortable, or tried a shirt that was just too small. But just because we’ve experienced these things doesn’t mean they were a bad thing. For example, you may have felt a little uncomfortable in your college tuxedo or size 10 shoes, but you will never forget the night you felt like a million bucks. This effect that uniform company executives are ultimately capturing with their business.

You probably have seen the sales figures and know that most American businesses are embracing casual work attire. Companies know that they need to relax the requirements of their employee uniforms to land and keep top talent. This relaxed dress code has led to the rise in popularity of the employee t-shirt.

In this article, we’ll go into detail about why you should get t-shirts for your employees. Read on below to get started.

Why Employee T-Shirts Are a Trend

Employee t-shirts are not a new phenomenon. This trend has been on the rise for several years now. If you think about why shirts like this have become so popular, it’s probably because you can get a great quality shirt for under $20. Compare this to paying $50+ for a pair of jeans or $50 for a simple polo shirt, and you can easily understand why this trend is on the rise. With the help of easy access and design software, businesses are finding that they can have their custom shirts printed and shipped within a couple of days. 

In addition to the t-shirt trend being a good deal and with businesses being very competitive in employee attire, this trend has also been fueled by the rise in the Internet and social media. People, especially millennials, love to take pictures and share their entire life on social media. As we’ve addressed, companies now compete for the best and brightest, so when a company shows that their employees are cool and have fun, it gives them a competitive edge. So, why not dress them like it? 

Here are some reasons why you should get employee t-shirts:

#1 - Establishes Common Ground

When designing your t-shirts, don’t be afraid to be creative to make them stand out. Some companies have gone as far as creating fun slogans for their employees like “Best Boss Ever,” “Excellence in All Things,” or “Team Work Makes the Dream Work.” They get their employees to take pictures of their slogans, and often, they are posted on their company Facebook page. It’s another way companies can show their personality and employees feel good about their work environment.

#2 - Business Marketing

You need to have a good-looking shirt or logo for this concept to work. The overall look (shirt color, logo style, etc.) must stand out amidst all the other shirts.

After work, your staff likely wear shirts to many familiar places, and people wear t-shirts to pretty much any place there is. Ask them if you’re unsure where your employees need to go. You should also ask them where they think it is a good place to wear their shirt. In other words, you might think the grocery store is a good spot for your shirt, but you could be wrong. They might prefer the bus, the gym, or the mall. 

In general, a shirt worn in a place where people are relaxed and not having a pressured experience will generate deeper real-life impressions at a lower cost, unlike a shirt worn to a place where people are going or on their way to a place where they’re rushed and focused on something else.

#3 - Creates Branding

Branding and marketing are often synonymous with each other, but the purpose of branding is to build recall with prospective customers. It’s like handing out a business card, hoping that the recipient will remember it. The problem is, people don’t take business cards seriously anymore.

It is imperative to think about how your customers and potential customers perceive you as a business owner. Ready-made t-shirts may be the most efficient way to ensure a business is correctly represented at all times. T-shirts are generally relatively inexpensive, especially when purchased in bulk. Essentially, you are getting what you pay for, with the bonus of a business logo printed on the garment while also keeping costs down.

Conclusion

Having t-shirts printed for your employees is a great way to boost awareness about your business. Your employees will also benefit from it because they will be promoting your brand at no extra cost. Nothing will stop you from utilizing t-shirts to your advantage, so you should jump at the first opportunity when possible.

Certified Print Co. provides a platform for custom apparel printing. All you need to do is get your design ready, and we will get to work on making it as close as you envision it to be. Simply go to our website to get started!