3 Factors to Consider While Designing Company Shirts

Company shirts still have a place in the world of business despite many brands allowing employees to wear whatever they want within the provided dress codes.

See, company shirts offer plenty of benefits, one of which is a sense of unity between the brand and the employees. Another noteworthy factor about company shirts is that they are cost-effective marketing tools, with employees wearing them to represent the company.

With that said, here are some factors to keep in mind when designing a shirt for your company.

1. Brand Values

Company shirts stand for your brand. They are essentially business cards and elevator pitches in a wearable form, so you need to make sure that the design you create reflects your brand values.

Let's say your company is in a more formal sector like pharmaceuticals. Instead of going for a classic t-shirt, you may want to opt for a collared shirt for a less casual look. You should also check with a printing company to see if you need to provide your own shirts for printing.

Aside from the shirt style, the company logo is also something you need to keep in mind, especially if you have multiple formats to choose from. Remember, company shirts should instantly introduce people to your brand with one look.

2. Colors

Color is a crucial part of the design process. Some brands have rigid color guidelines, and you have to follow them to the tee, but if you are only starting, you may want to take creative control over your company's shirt designs.

If your brand's colors are neutral, you may want to play around with the shades and see what works for your brand. On the other hand, if your colors are bold, you should ensure that what you choose will complement each other in the design.

While brainstorming for potential color combinations, you may also want to consult early with a print shop. That way, you can see what kind of printing method will work for your budding company's shirt design. 

3. Design Placement

Aside from the shirt style and design, you need to take into account the placement of your design elements, such as logo or typography. Doing so is crucial to the final design since elements may become warped depending on the size and the body type of the person wearing the shirt.

See, not everyone has the same chest size, so you might have some logo distortion to settle before finalizing your company's shirt design.

One thing you can do to ensure everyone is comfortable with the company shirt is to print a prototype shirt for different body sizes. You can also consult with a reputable printing company if you want more insight.

Conclusion

Creating a company shirt for your brand comes with plenty of perks. You can forge a bond between your company and employees through the design alone. Plus, you get to establish a recognizable image for your company.

Designing an awesome shirt requires time and patience since its print needs to reflect your brand values. While doing so, you need to keep in mind your brand elements, company colors, and design placement. Doing so will lead you to have a winning shirt design in no time. 

If you're looking for assistance with printing your company shirts, make sure to check out Certified Print Co. We are a printing company in Denver that offers quality custom t-shirts and apparel. Browse our website to learn more about our printing process!